4 Tips on Choosing the Right Logo Design Services
Before the search even begins, determine how much you can spend on the logo. One thing to keep in mind is that, like any other business investment, the more you put into it, the greater the return. A logo that costs $50 will yield only the most basic design. In reality, small businesses should expect to spend anywhere from $250 to $500 for a logo, if they can afford it.
Be Prepared to Talk About Your Company
This may sound obvious, but you should try to avoid that conference-room chaos mentioned earlier. During your first meeting, a good firm will ask you to describe your company's personality, tone, and future aspirations. Some agencies use questionnaires to make things easier. For companies just starting out, or even for older companies shopping for a fresh logo, answering these questions can prove tricky, especially if you have partners and associates with you; not everyone may agree on what defines your company and where the logo should go.
"You have to really know who you are as a brand, so you'll be able to make decisions," says Titi Branch, founder of Miss Jessie's hair products in New York. She had a clear idea of what she wanted and discussed how Miss Jessie's was a nod to her grandmother. The logo came out as a textual treatment, with "Miss Jessie's" in a swirling cursive, similar to the writing of Branch's grandmother.
Do They Have a Thorough Design Process?
Do they have a logo design process in which they follow or are they simply producing logos like fast food? A typical process does not take under 24 hours to complete which is why I wrote the article How NOT To Design A Logo which tells you to avoid design contests, logo factories, etc.
Think for how long your logo design will be in use - would you want that to be designed (let alone researched) in under 24 hours? Logo design is not a take away food store and this is why logo design does not cost $5.00.
There is no 'typical' time frame as every client will have different needs but for small and medium businesses a rough guide would be around 3 - 7 days.